thru the eyes of a newbie

okay, it's been awhile since i've been on here. been tweeting and commenting more. work has been busy good. i had the opportunity to help out on a couple juicy projects that normally don't fall into my scope of work, which is me being a brief writing machine. the first project was going out on shop-a-longs with bottled tea drinking women to get an understanding of their purchase behavior. this week i moderated a focus group to get feedback on some fantasy football promotion concepts. both these exercises were a rush, but i especially enjoyed the focus group. i've been on the other side of the glass before, but to be in the chair, at the head of the table with a camera to my back, there was a different tingly feeling. i certainly had some butterflies at first, (maybe cuz i don't know a thing about fantasy football?) but after a couple minutes, i started to get into my groove and felt really at ease. i realized that i didn't have to be the expert. the experts were in the room with me. i just need to look thru the lens of a rookie player, and get them to open up and share what FF meant to them...let them do all the talking. yeah, i kinda like that. being a planner is not about being the trendynista, or the iphone carrying smart ass know-it-all. for me, it's about always being curious and looking at everything thru the eyes of a newbie with excitement and inspiration.

one more thing, go check out this flick, FUEL. If you're local theater doesn't have it, ask for it. thanks.