With the prestigious Monaco Gran Prix this weekend, MB posted on Twitter and Facebook, a challenge to Gran Turismo 5 fans to best the real lap-times of team drivers Michael Schumacher and Nico Rosberg.
Couple things interesting about this:
A small example of doing something that gets people to play along w/your brand.
Further promoting the MB SLS AMG and sponsorship of GT5 among core performance enthusiasts.
No prize offered by MB, other than bragging rights. And maybe a seat on next year's MB F1 team?
What co-partnerships do we have w/our clients' brands that we could create some playful participation among their fan community?
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