Universal McCann Power to the People

Wave 4 "power to the people"

View more documents from Julius Trujillo.

"dramatic changes in the way that consumers are using the internet to create and share their thoughts, pictures and videos" [via @pete291]

The Machine is (Changing) Us: YouTube and the Politics of Authenticity

Just an awesome vid that had me think about internet culture and how we, erm some of us are behaving differently because of it.

Pecha Kucha Night/OC - coming soon

I finally got around to attending a pecha kucha night recently with my pal Gil Aranowitz If you're not familiar with pecha kucha have a quick look here basically, it's a preso-style where you are limited to 20images x 20seconds to tell your story. i think it's a great way to train yourself to be present with purpose.

Gil and I both wanted to scope out the action, as we are looking to start a pecha kucha night here behind the Orange Curtain.

this particular preso connected with me the most. the presenter, Megan Willis, shares her thoughts on how to get functional use out of "residual spaces" in an urban area, specifically, downtown San Diego. she sees opportunities in these spaces to create more function, practicality and community in an urban setting.

more here from Megan Willis and here observations on residual spaces

the fans make it happen

no budget, no access to actors and cameras, no problem. this is what happens when you come up with a great idea and get fans to help you realize it. sure, it probably required A LOT of hard work and thinking, but what doesn't if you want something that people will connect with and want to be a part of? more about the creation and collaboration of this video here. A bit of this project reminds me of those audience participation stunts you see during the Superbowl halftime shows, using those flip cards to tell a story. Is it really so much different from the idea that people like Henry Jenkins and Faris suggests: "Bring people together and give them something to do"? a couple more examples of this I talked about here. I love this kind of work. It's honest and just good fun, and best of all, it harnesses the power of the fans via the internet. does your brand have this type of fan devotion? does that mean we should always be challenged with $0 budgets? not necessarily, but it has been a challenge that we've all had to overcome sometime or other in our careers, especially in these financially hard times. Here's to inspiring work and the fans that make it happen.

via BBH Labs