Monday, December 20, 2010

everyone all play nice together now


It's finally here. Just when you started to get bored of Foursquare, they've made a much needed update to the location-based social network platform with the added functionality of photo sharing and comments. We've been playing a lot with Instagram lately, and have seen a drop in Fsq usage. Now, with integration not only with Instagram and even Foodspotting, users can get check-in credits for posting on other LBS platforms. Nice. What are your thoughts on this latest update? Will you see more interaction between your Fsq friends now?

Thursday, December 9, 2010

sour's "mirror"



What if we took your reflection from the internets and mashed it up into a music video?  We'd get the Japanese band Sour's latest digital awesome, Mirror.  A bit of a social media navel gazing and snappy little music video experience. And, if you haven't seen any of Sour's earlier work, it's a visually delightful piece. It's much better than this version.  More here.

Thursday, December 2, 2010

authentic sole?

Mass shoe-teria Foot Locker is jumping on the sneaker-culture scene by creating an online community for sneaker-heads, called "Sneakerpedia". Bold move on their part to add value to a passionate tribe of sneaker-addicts, or, will it reek of big money marketing trying to buy their way into relevance?

When I was a kid, I remember fondly going to the Kinney Shoe store to pick-up my kicks w/my parents. Will the next generation of sneaker-freaks find 'em at Foot Locker or hipster boutiques like UNDFTD? i know, i'm not ready to sink-down $1000 for of Nike 6.0 Deloreans for my kid.

Sneakerpedia Trailer from Sneakerpedia on Vimeo.



[via Contagious]

Nike 6.0 Deloreans

insights from the outside




it's easy to get caught-up in the race to be the first to tweet, post, link, share out the latest and greatest shit that we find online. i'm guilty of it myself. when i used to have my office inside the client's office, it helped me be "that guy" when they wanted a creative spark of inspiration for a brainstorm. it was a defense mechanism that i had built-up to justify my reason for being. however, more and more now, i believe that as planners we need to be more than just "curators of cool" or finding ways-in for our creative teams. ultimately, we need to find ways to help our clients make money. [pause]. this requires more thinking, but there's some good discussion about it here from Faris' chat at the Boulder Digital Works/NY thing today.

what i really wanted to share was this post over at Rob Campbell's blog about the need to get our heads out of our asses and live in the real world. i've always been a big fan of getting outside of the office as often as we can to really see, observe and take note of what real people are doing. go to a walmart, a target, the local grocery store, or walk around the mall. look at what people are putting into their shopping carts. what items are flying off the shelf at the trader joe's? talk to the sales associates and see what trends they've noticed about their customers. i'll bet you'll find more interesting, insightful and relevant stories here than anything your cool-hunting sites will uncover. and if you do feel the need to tweet-out your found gem, go for it. you'll probably even scoop PSFK.