Sunday, May 24, 2009
Tuesday, May 5, 2009
engagement through participation
“The key is to produce something that both pulls people together and gives them something to do.” - Henry Jenkins, Dir. of MIT Comparative Media Studies
i came across the above quote over at faris' blog. there's a great discussion going on over there. after reading thru his post and the comments, the little bulb in my head flickered on and i wanted to share these thoughts on two pieces of communications that i believe are powerful ways to get people to interact with your brand.
the first is an interactive sign that does exactly that... it gets people, [in this case, tourists in a high-traffic area] to interact. a simple practice i'm sure most of us who have traveled on vacation, can always relate with, the "kodak moment" when we photograph ourselves at a particular landmark. McDonald's took that cultural observation and created an opportunity to allow vacationers at Piccadilly Circus to be a part of the brand... experience.
the second video already covered by other fine folks here and here, is more recent and is getting a lot of blog coverage. this one is pure and simple joy to me. i've seen it a bunch of times now, and it still makes me feel good inside. [yes, i'm a sappy dork]. unlike most other branded buzz events where companies have hired actors to recreate a flash-mob stunt, this one for T-Mobile's "life's for sharing" campaign, gathered people into Trafalgar Square to take part in a sing-a-long of the Beatle's song, "hey jude." how simply beautiful is that? and it hits dead-on w/the tagline and strategy of T-Mobile about sharing life experiences w/the other people. bravo! i'd love to see more of this from companies. how about you?
thanks for your time.
i came across the above quote over at faris' blog. there's a great discussion going on over there. after reading thru his post and the comments, the little bulb in my head flickered on and i wanted to share these thoughts on two pieces of communications that i believe are powerful ways to get people to interact with your brand.
the first is an interactive sign that does exactly that... it gets people, [in this case, tourists in a high-traffic area] to interact. a simple practice i'm sure most of us who have traveled on vacation, can always relate with, the "kodak moment" when we photograph ourselves at a particular landmark. McDonald's took that cultural observation and created an opportunity to allow vacationers at Piccadilly Circus to be a part of the brand... experience.
the second video already covered by other fine folks here and here, is more recent and is getting a lot of blog coverage. this one is pure and simple joy to me. i've seen it a bunch of times now, and it still makes me feel good inside. [yes, i'm a sappy dork]. unlike most other branded buzz events where companies have hired actors to recreate a flash-mob stunt, this one for T-Mobile's "life's for sharing" campaign, gathered people into Trafalgar Square to take part in a sing-a-long of the Beatle's song, "hey jude." how simply beautiful is that? and it hits dead-on w/the tagline and strategy of T-Mobile about sharing life experiences w/the other people. bravo! i'd love to see more of this from companies. how about you?
thanks for your time.
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