Saw this story that suggests that a new crop of entertainment check-in apps allow for social TV watching. I've been playing around with a couple of these entertainment check-in apps, Get Glue and IntoNow lately, and still find them both less "social" than the types of conversations we would see blow-up on Facebook or Twitter during the TV events like the Superbowl, the VMAs, or even weekly episodes of American Idol.
Love the 1-click simplicity of IntoNow, however it lacks the social aspect of fostering dialog between show fans. The "shazam-like" feature makes it really easy to use. Anyone knows how the recent Pepsi Max/MLB "Free 20oz" promotion performed?
Get Glue is basically a 4sq. version where users are awarded badges for sharing the type of content you're consuming. Users can type in a short comment, or review of the content. I've used this feature to decide if I want to watch a particular episode or movie from Netflix. For the user, there's a bit more work required to type-in the content name, and the app does not recognize or allow users the ability to add web-based content. Missed opportunity here?
For people who are into entertainment check-in apps, what kind of rewards could we excite them with? How could we make them more "social"?
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