Brand Engagement thru Participation Slideshare

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inspire to do good

if a one-man brand like David Armano can inspire a community to take action and do good, why don't we feel or take action the same way when big brands reach out to us? when was the last time you kicked in some loose change to the "charity jar" at your local fast food joint? or how about when a brand volunteers time at a youth club, do you bother reading the story, does it even change your perception of that brand?

what is it that made so many people, who have never met Daniela's Family and perhaps who probably have never even met David Armano want to reach out and help?

i've been thinking a lot about this idea that i've been working on called "community voice" coupled with the spirit of creating communications that "does GOOD" vs "doing good work." do you see the difference with me?

mr. armano is a brand. a very good brand that has produced solid content where he has built the trust and respect among his fans. i'm sure it doesn't come easy for him, he has to continually work at it, creating content that is relevant, good, and most importantly conversational between him (his brand) and his readers? how many other brands do you know can do the same with such consistency?

so when mr. armano reached out to his community to share something with us that he believed in and wanted his fans to HELP, he spoke to us in his "community voice". his voice was from the heart, it was honest and sincere. it's the voice that most brands would like to have but are constrained by the limits of a :30TVC or single-page ad. and it was with that "community voice" that the David Armano brand was able to rally the "online/social media/digital" community together to do GOOD and NOT just a good piece of creative work. however, please not that this can not merely be imitated or duplicated like a PR stunt. "this isn’t the future (of marketing). It’s just another step on the way there". let's learn and lead by this example and inspire our client's and our own personal brands to do GOOD!

thanks for your time.


Help Daniela's Family

to humanize a brand

Cluetrain Review

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via Only Dead Fish

thru conversation. a must read for anyone in business, large or small. basic message. if brands want a relationship w/their customers, talk to us like...ummm, we're people, and not like some marketing robot reciting a positioning statement. i'd like to kick this over to some brand managers i know w/their shiny MBAs and CYA briefs.

i'm feeling like i'm in "red" today

i often felt the pain of creative types having to explain and rationalize their color choices to clients. maybe this new color/word association tool at cymbolism will help designers?

cymbolism says:
Colors are believed to have very specific meanings, but these meanings vary over time, place and culture. For years designers have been using colors to communicate feeling and mood, to trigger memories to make us act a certain way.

Cymbolism is an attempts to quantify the association between colors and words, making it simple for designers to choose the best colors for the desired emotional effect. Cymbolism tracks these associations over time (and in future versions by user demographics) to help designers to better create designs for the desired effects.

via smashing apps