the fans make it happen

no budget, no access to actors and cameras, no problem. this is what happens when you come up with a great idea and get fans to help you realize it. sure, it probably required A LOT of hard work and thinking, but what doesn't if you want something that people will connect with and want to be a part of? more about the creation and collaboration of this video here. A bit of this project reminds me of those audience participation stunts you see during the Superbowl halftime shows, using those flip cards to tell a story. Is it really so much different from the idea that people like Henry Jenkins and Faris suggests: "Bring people together and give them something to do"? a couple more examples of this I talked about here. I love this kind of work. It's honest and just good fun, and best of all, it harnesses the power of the fans via the internet. does your brand have this type of fan devotion? does that mean we should always be challenged with $0 budgets? not necessarily, but it has been a challenge that we've all had to overcome sometime or other in our careers, especially in these financially hard times. Here's to inspiring work and the fans that make it happen.

via BBH Labs

to humanize a brand

Cluetrain Review

View SlideShare presentation or Upload your own. (tags: web 2.0 cluetrain)

via Only Dead Fish

thru conversation. a must read for anyone in business, large or small. basic message. if brands want a relationship w/their customers, talk to us like...ummm, we're people, and not like some marketing robot reciting a positioning statement. i'd like to kick this over to some brand managers i know w/their shiny MBAs and CYA briefs.