i often felt the pain of creative types having to explain and rationalize their color choices to clients. maybe this new color/word association tool at cymbolism will help designers?
cymbolism says:
Colors are believed to have very specific meanings, but these meanings vary over time, place and culture. For years designers have been using colors to communicate feeling and mood, to trigger memories to make us act a certain way.
Cymbolism is an attempts to quantify the association between colors and words, making it simple for designers to choose the best colors for the desired emotional effect. Cymbolism tracks these associations over time (and in future versions by user demographics) to help designers to better create designs for the desired effects.
via smashing apps
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