do stuff FOR people

Love this idea from ASICS posting words, pictures and video bits of encouragement to the runners of the recent NYC Marathon. Rather than throwing a lot of sponsorship money at a high-profile event to buy eyeballs, why not do something of value for the runners and their friends and family? Does this idea feel to similar to Nike Chalkbot? Probably. Does it try to make it better? Definitely. Bravo, ASICS! Oh, and BTW, here's some more awesome from the ASICS/Tiger Onitsuka.



[via AdFreak.com]

planning with purpose

Planningness Recap for interTrend Comunications

View more documents from nguyen duong.

a recap of two presentations from the "Planning-ness" conference that has the most relevance to my day-to-day here at our little asian-american ad shop, interTrend Communications. i've borrowed a lot of thinking and slides from people much smarter than me in putting this little recap together. for more in-depth smarts go to these 2 links here and here.

this was the most well organized and productive conferences i've ever been to. kudos to Mark Lewis and Claire Grinton on getting us all excited to make things. Looking forward to the next Planning-ness

another scary...youth preso?

Building Lasting Youth Brands

view presentation (tags: marketing youth digital advertising)

i've become slightly cynical of youth marketing prezos. having attended a few conferences and client mtgs that paid top dollar for trendspotters and youth marketing gurus, it seems like they're always pretty formulaic, nothing really new that one couldn't discover on their own by watching some MTV, going out to the anti-mall, or hitting up an all-ages show?

says, threebillion.com:

Good presentations on youth culture are hard to find. They normally fall into one of the following categories:

1. Repetitions of everything you've heard before ("we've found that teenagers love social networking and mobile phones")

2. Written by research geeks ("and here's another graph which means nothing")

3. Sponsored by a corporate ("kids love us and so should you")

4. Pretty pictures and cool logos ("have you any idea how long this put together!")

i couldn't agree more. i enjoyed this share today. check it out for yourself. does it give you some insight that you couldn't come up on your own from watching another episode of made? cya, i'm off to 7-11 for a slurpee.

via threebillion.com