another scary...youth preso?

Building Lasting Youth Brands

view presentation (tags: marketing youth digital advertising)

i've become slightly cynical of youth marketing prezos. having attended a few conferences and client mtgs that paid top dollar for trendspotters and youth marketing gurus, it seems like they're always pretty formulaic, nothing really new that one couldn't discover on their own by watching some MTV, going out to the anti-mall, or hitting up an all-ages show?

says, threebillion.com:

Good presentations on youth culture are hard to find. They normally fall into one of the following categories:

1. Repetitions of everything you've heard before ("we've found that teenagers love social networking and mobile phones")

2. Written by research geeks ("and here's another graph which means nothing")

3. Sponsored by a corporate ("kids love us and so should you")

4. Pretty pictures and cool logos ("have you any idea how long this put together!")

i couldn't agree more. i enjoyed this share today. check it out for yourself. does it give you some insight that you couldn't come up on your own from watching another episode of made? cya, i'm off to 7-11 for a slurpee.

via threebillion.com