i felt inspired tonight to post a thought after going for a couple rounds discussing the observation over at Deceptive Cadence regarding the lack of originality in the ad biz. we ad folks need to get over ourselves sometimes. it's just advertising. i never talk about advertising when i'm w/my friends and family. well. maybe just only 1 time out of the year, and that' when we're drinking heavily, enjoying chips 'n salsa, and watching some dudes bash each other's heads in over some pigskin.
we can certainly take pride in our creative work, discuss, analyze, critique, praise, hate, whatever. we're talking to ourselves. i've been hearing a lot of discussion around changing up what we do as an industry. rather than creating ads for the sake of increasing transactions, why not create "ads" that create relationships and conversations? and even better, why not create ads, or conversations that DO GOOD. there are a lot of brilliant thinkers and agencies out there, that are on this tip right now. when we do get to that place, maybe my wife would want to have a chat about ads over dinner and drinks w/me instead of talking about the scandalous wedding that we're going to next weekend. yes, i'm using the same image again from a few posts ago, but, hey, i like it and it's still relevant.
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