leave the talent, take the idea

this idea is not new to some of us in the promotional world. there have been plenty of meet 'n greet, driver ride-a-long, experience of a lifetime claims before. like most of these promotions, they blow their wad on securing the talent that they don't have any dough left to produce a quality idea. or perhaps they settle on the notion that just having the big name alone will get us to take notice? it's a self-gratifying, ejaculatory ad filled with big logos and contrived studio shots, just for yourself, and no one else. and if you are going to use a big name athlete, do it in a way that stays true to that talent and what they're all about. find synergies between what you're trying to say with how that talent would interpret that message. if there isn't any...next time, leave out the talent, and take the better idea.