needs versus wants

With the prestigious Monaco Gran Prix this weekend, MB posted on Twitter and Facebook , a challenge to Gran Turismo 5 fans to best the real...

Saw this story that suggests that a new crop of entertainment check-in apps allow for social TV watching . I've been playing around wit...

for the past few years, i've seen a trend in surf shops that appeal to a more nostalgic aesthetic. so instead of the flashiness and big...

It's finally here. Just when you started to get bored of Foursquare, they've made a much needed update to the location-based social...

What if we took your reflection from the internets and mashed it up into a music video?  We'd get the Japanese band Sour's latest di...

Mass shoe-teria Foot Locker is jumping on the sneaker-culture scene by creating an online community for sneaker-heads, called "Sneakerp...

it's easy to get caught-up in the race to be the first to tweet, post, link, share out the latest and greatest shit that we find online....

Very clever, and perhaps a bit nerdy Twitter game that gives you the chance to name your price on a new Jeep. I like these types of examp...

Love this idea from ASICS posting words, pictures and video bits of encouragement to the runners of the recent NYC Marathon. Rather than th...

What I've seen of Hermès shoppers at the South Coast Plaza store , I can't imagine that any of them would care for this video. Despi...

3D Projection mapping on buildings. On cars. On snow. And now on shoes. Projection mapping is the new flashlight painting. It wasn't th...

One would assume that being in the ad biz for as long as I have, that nothing can get us excited these days.  I have to admit, I'm a su...

One of the reasons why my wife doesn't like the idea of me getting an iPad.  via

Really, how many more badges do we really want?  It seems that most brands entering the location game think that badges are enough to get p...

Last Fall, right before the videogame launch of Assassin's Creed 2, Ubisoft released a live-action web series that served as the preque...

For some of us ad nerds who've been playing around on Foursquare this past year, one of the most frequently asked questions I get is th...

Planningness Recap for interTrend Comunications View more documents from nguyen duong . a recap of two presentations from the "Plannin...

[photo] The relationship of a client to an agency, is like that of a surfer to a shaper. Like most relationships, it is one that is built ...

ever since i've made it a point to connect w/people offline earlier this year, i've been getting those strange looks o_O from my wi...

last week on my way into work, i was listening to an interview w/actor Jason Schwartzman on the Kevin & Bean radio show. If you've...