Monday, November 22, 2010

Jeep Puzzle Twitter Challenge

Very clever, and perhaps a bit nerdy Twitter game that gives you the chance to name your price on a new Jeep. I like these types of examples that demonstrate an understanding of the user behavior in the space and adds value to the experience.



[via @glueisobar

Thursday, November 18, 2010

do stuff FOR people

Love this idea from ASICS posting words, pictures and video bits of encouragement to the runners of the recent NYC Marathon. Rather than throwing a lot of sponsorship money at a high-profile event to buy eyeballs, why not do something of value for the runners and their friends and family? Does this idea feel to similar to Nike Chalkbot? Probably. Does it try to make it better? Definitely. Bravo, ASICS! Oh, and BTW, here's some more awesome from the ASICS/Tiger Onitsuka.



[via AdFreak.com]

Tuesday, November 16, 2010

getting it right [sorta]

What I've seen of Hermès shoppers at the South Coast Plaza store, I can't imagine that any of them would care for this video. Despite the idea being a bit off target, I do give credit to the brand for nailing-it with the execution and choreography of the skateboarding moves.



It's almost as nice as this one from Nissan a few years ago. Lesson here: If you're going to borrow interest from board sports like skateboarding, surfing or snowboarding, do it right. Or end up annoying some people.

[via ThreeBillion.com]

Monday, November 15, 2010

a shiny new toy in the bag-o-tricks

3D Projection mapping on buildings.



On cars.


On snow.


And now on shoes.



Projection mapping is the new flashlight painting. It wasn't that long ago when we were all in love with the Pika Pika light painting made popular notably by the folks at Sprint. These visual gimmicks seem to come and go with some initial buzz and excitement for the brand that brings it first to market. But what about the others that follow thereafter? Are they doing anything that makes the technique better? Are they adding anything to the brand narrative? Or better yet, are they doing anything that adds tangible value to peoples' lives? Or perhaps, are these new shiny, digital, "techie" things created, just another way to create some interactivity and dialog with our audience? If not, then I'd say they're just poor imitations that has no purpose other than having something shiny to add to someone's reel and not really addressing a challenge in a creative way.